Once again, we had the pleasure of developing the visual graphic identity for Ternium's end-of-year celebration event. The event takes place at various locations in 3 different countries and brings together hundreds of employees to enjoy an evening of camaraderie, music, and entertainment.
Logo
For the creation of this ephemeral brand, our goal was to find a solution that is easily adaptable to 3 languages (Spanish, Portuguese, and English). Another important point is that it should harmoniously coexist with the other graphic elements, without adding too much visual noise, but rather serving as a sort of seal across a wide range of graphic pieces, both digital and printable.
The chosen logo meets the goal of having its variants in 3 languages, without deviating too much from each other, and being easily applicable across the wide variety of pieces.
Defining a functional graphic style
The search for the style focused on finding a visual language that could represent the spirit of celebration and camaraderie, manifested in organic, geometric shapes and doodles, arranged in a way that conveys dynamism, movement, and expressiveness.
Library of elements and compositions
We created a library of graphic elements with geometric and organic styles that offer versatility for use both individually and as part of multi-element compositions.
Applications
The applications for the event vary in formats, messages, and materializations. We developed digital pieces such as a video teaser for the event, formal invitations, posters, activity and artist communications, among others. On the other hand, we also created printable pieces like welcome banners, photo backdrops, and props.
Interactions
To allow attendees to capture and share their best moments, we created a photobooth with life-sized props and also developed an Instagram filter to capture the best snapshots during the party. To complement this and other posts, we also created a system of animated stickers for Instagram and WhatsApp.
Previous editions
Ternium has entrusted us with the image of their end-of-year event for three consecutive years. Each year, our challenge has been to present an improved proposal, always with the goal of keeping the spirit of celebration and camaraderie of the event alive.